No matter what your involvement is in music, marketing needs to be a way of life. This is true more for the musician seeking to make a living in music but it generally applies to anyone with goals other than pure aesthetics.
What is marketing? Marketing is the entire range of activities that involve increasing your exposure in the market that you have chosen. This exposure then needs to lead to sales. These sales might be for CDs, DVDs, digital products, books, concerts, merchandise etc. It includes but is not limited to advertising, promotion, public relations, sales, endorsements, articles, interviews, establishing contacts etc.
A typical musician runs hot and cold in this regard. He or she gets enthused about marketing and works very hard … for a couple of weeks. Then, nothing for months…
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